Today I received a "free" newspaper with the "Derbyshire FIRST" masthead. Yes, that's it in the picture. I say "free" in quotes, because I quickly realised that it was my money (and yours) that was being used to produce it. And think, 'produce' means not just writing the content, taking the pictures, creating the layout, printing and distributing the paper. Nor is it just about the trees that were sacrificed to make the paper that it was printed on.

It is also about all the salaries and privileged pension provisions for all the people involved - and their bosses. And all the meetings and discussions and the political lobbying about what should be included. And the cost of the office space that they all occupy.